Syl and Sam: a DIY Fashion and Lifestyle Blog
Photo by Carrie Jade
Syl and Sam are two creative Canadian sisters with a background in fashion design, a habit of collecting shoes and lovers of all things edgy.
In 2004, they founded an independent online clothing company called Lipgloss and Black. The two-girl at-home operation began as a part time hobby and expanded to full time jobs in an emerging industry of handmade fashion. With a loyal online following, the sisters earned the attention and patronage of local rock stars and even Kat Von D of Miami Ink. With a specialty in clothing reconstruction, they took gently used, vintage or dead stock items that were unloved and transformed them into fashionable, wearable pieces to be loved again. They now incorporate Eco-friendly fabrics such as locally supplied bamboo knits into their designs and all items are either handmade, one-of-a-kind or made in very small limited runs, ensuring that you always find unique pieces.
Initially, as a marketing tool to promote the brand, Syl and Sam began to blog about "t-shirt surgery" and gained traction in DIY forums. From Livejournal and MySpace to Facebook and Blogspot, Syl and Sam have gained a loyal following and refined their content over a decade to deliver shareable, educational posts and an expert voice on all things DIY.
Their unique visual teaching approach to blogging gained the attention of popular fashion sites and brands, earning them trips to NYC to photograph and write about high profile shows at Mercedes Benz Fashion Week.
Sylvia currently works full time for a Canadian fashion brand in Content Marketing and Community Development.
Samantha currently runs Lipgloss and Black as the designer, seamstress, photographer and sales manager.
DIY Editors at "Everybody is Ugly" (the official Chictopia Blog). As the top 3 editors on the blog for there seasons running; were sent to New York City care of Chictopia.
Weekly nail tutorials for the LuLu*s.com blog, showing you new nail art techniques and cute seasonal manicures.
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OTHER FUN FACTS:
- Lipgloss and Black Clothing has been seen on Kat Von D on her show LA Ink on TLC and on interviews for MTV and eTalk.
- Bill Cunningham has photographed them for his column "On the Street" for the New York Times. (Syl's legs were featured!)
- They have partnered with brands such as American Apparel, Swarovski Elements, Guthy-Renker, Vidal Sassoon and Alliance Films for events, giveaways and promotional campaigns.