So I've been keeping this under wraps a bit but Samantha and I are attempting to restructure our online business. This year has been our first year working 100% fulltime as "Lipgloss and Black" and it's been a bit of an adventure of trial and error. Online selling has always been amazing for us, and we decided to branch out into selling locally (which for some reason seems impressive to people online) and as we begun to stretch ourselves out in Toronto, we found from other vendors that it's REALLY HARD to make it big online (so our online presence is impressive to those we meet in stores, HMPH, FANCY THAT.)
It's been tough spreading ourselves out a bit thin, so we're trying to slow down a bit and think about what's best for our future. Even though being 'all over the place' and having a presence in multiple stores and online is impressive, we needed to figure out where it's actually beneficial for us to be. Basically, our year of expanding locally has really slowed down our online business & we're realizing that online is really where we belong, so we wanna come back BIGGER.
We've been quietly (and tediously) working on our own standalone e-shop at www.lipglossandblack.com and are hoping that our customers come along even though we are branching away from etsy. We are hoping for a mid-september launch and have been working on getting product photos ready. I've been fiddling around with my home made lightbox and we've been setting up photoshoots.
So this past Sunday we had a big shoot in a warehouse studio with photographer Lasally, makeup artists Dera & Claire and Models Amber & Alejandra and assistant Caitlyn! We were originally hoping to have 2 more models with us but things got a bit messy with that & even though we had no intention to, Sam & I had to model :[
We were hoping to have a shoot finally where Sam & I were NOT the photographer, mua, model & stylists... but hey-- we got to just take a break from SOME of the roles at the shoot :). It was really great spending a whole day with really creative and fun girls. we're still a bit amateur at running photoshoots but things seemed to have went well! I think for next time we will HAVE TO remember to bring ipod docks just so that it's a bit more fun-infused AND I should remember to bring food appropriate for all food restrictions! (Sorry about the non-vegan choices Amber ♥)!
Anyway, we are working really hard to have our site ready for the launch in a few weeks. for now, here are just a few behind the scenes looks at how our day at the shoot was:
accessory table all ready!
my request: find a perfect red lipstick for me.
ughhh i just don't think i like red on me... i'm a lipgloss kinda gal.
assistant Caitlyn (me & Sam's lil sis... not that little though cause she's taller than both of us)
steaming the clothes so everything is wrinkle-free!
claire's setup. *DROOLS*
Dera's piles of palettes. we instantly bonded because A) we went to engineering school together B) we have stretched ears C) WE LOVE URBAN DECAY
I like your tool belt Dera.
Claire working her magic on Amber.
Claire is a seriously hard working MUA! Loved how she went to help Amber with posing and even helped with styling so much. Amazing. <3
ahahahah Dera's 6' tall & Sam is such a little mini with a short upper body...
so she had to sit on FIVE STACKED CHAIRS. NBD.
sam. workin it.
good job on DEM LIPS Dera.
sam (designer & model), alejandra (model), dera (mua), amber (model), syl (designer, model), claire (mua)
all super sweaty and messy at this point cause of our mad-dash to finish before take-down time!
and then these two magically got e-harmonized together cause they both are muas, have the same iron maiden shoes, love silent hill & have matching tattoos! weird right?
see? dera's giant cupcake & alex's little mini one! totally matching :)
So yeah, it was a fantastic day of shooting & uber-tiring but I think we all had a ton of fun. We had an amazing team of gals who were all so easy to get along with :) THANKS to all of you ladies!! Can't wait to see the resulting pics-- & you know I'll share as soon as I get some!